Gut Check #10: 3 Months In

We’re officially 1 quarter into being a company 🐣

Author

Elan Halpern
April 14, 2025

Welcome to Gut Check by Beny Yogurt 👋 We’re on a mission to heal America’s gut, starting with a probiotic organic greek yogurt. Gut Check is our way of keeping family and friends in the loop – if you’re new here, you can check out previous editions on our site anytime :)

Q1’25 Recap: Building brand awareness

Our primary focus for Q1 was to build demand, garner brand recognition for Beny, and get product feedback so we can validate a larger production run. 

The Numbers

We spent a lot of time boots on the ground, hosting community events and meeting people face to face.

15+
Events
500+
Person waitlist in NYC
18k+
Followers across socials

The Feedback 

A huge goal of ours the past few months was to collect feedback on the Beny recipe so we can iterate before the larger production run. Your candid feedback has been incredibly helpful in our pursuit of making the best product possible. Here are a few highlights from customers:

“I recently purchased Chobani for the first time after trying Beny. The mouthfeel and level of tang are superior, it's the first yogurt l've ever said ‘yeah, l'd eat that plain.’”

“After tasting Beny yogurt, we were absolutely obsessed! We believe it is one of the best yogurts available on the market. It genuinely felt like eating real, living yogurt, which made the experience all the more delightful”

And my personal favorite:

“I don't f*ck with yogurt, but I f*ck with this yogurt”

The Merch

We’ve been stopped more times than we can count at the airport, train, or at events by people commenting on our “lactose tolerant” hoodie or “IQMJIPETSAYCWMBF” hats. And it’s not just us, people who rock the merch often report back that it’s a massive conversation starter. Keep an eye out for even more Beny merch coming soon 👀. 

Alex and Baby Auggie in the “lactose tolerant” hoodie

Sophia with her “IQMJIPETSAYCWMBF” hat

Arjun smiling in his hoodie with his first Beny jar

Q2’24 Plan: Production

Now that we’ve built some traction in NYC, we’re ready to move to larger volume production so we can both meet current demand and expand out to new channels (events, retail, offices, etc.). We plan to produce out of a larger scale facility in upstate NY, committing to staying local and building a sustainable supply chain. 

If you’re interested in stocking Beny for your event, office, restaurant, or any other large scale order, fill out this form. If you just want to know when you can get Beny for yourself, join our Starter Crew, and send it to friends! 

Top of mind:

📹 Beny in 60s: We put together a 60 second video going over the story of Beny and our strategy to date. Check it out.

🎤 Podcasts: Lot’s of podcasts for your morning commute:

🎉 Events: 

  • Flow & Fuel: Future of Wellness CPG powered by Shopify NY. This Wednesday, April 16, 5:00 PM - 8:00 PM, RSVP Here.

Welcome to Q2!

Elan and Kiki (The Yogurt Girls)

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