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- Gut Check #2: Why We’re Quitting Our Jobs
Gut Check #2: Why We’re Quitting Our Jobs
Welcome to Gut Check by Beny Yogurt 👋
Elan Halpern
December 23, 2024
If you’re new here, welcome! You can check out previous editions on our site anytime.
Why We’re Quitting Our Jobs
Don’t get me wrong, it’s intimidating to leave salaried jobs in private equity and tech to place a bet on ourselves and work full-time on yogurt. And yes, it took several discussions for our parents to get behind the idea. But, as James Clear (author of Atomic Habits) puts it:
“Limiting your options now will expand your opportunities in the long run because you can remain focused enough to master something. Keeping your options open now will reduce your opportunities in the long run because you divide your attention and end up doing an average job on seven different things.”
To succeed, we have to give Beny 100%. So in 2025, we’re going full-time.
But what will this actually look like? How the heck do you even start a yogurt company? One way would be to raise money, buy a factory, produce 50,000 units and try to sell it all before expiration. That’s not what we’re doing.
Instead we’re treating Beny like we would a tech startup: build our MVP (minimum viable product), test it with customers, get feedback, and iterate. Continue to invest as we gain more traction. If you’ve taken part in any of our NYC drop sales, you know exactly what I mean.
Today, we’ve built an MVP, and are testing it in our community. And in 2025, when we go all in, we’re bringing you along for the ride :)
Top of Mind
🚲 62 Drop Sales: Over the past few weeks we hand delivered yogurt to 62 people around NYC. We have over double already lined up for 2025. We’ve been so lucky to get to meet you all face to face and can’t wait to meet many more! Sign up for future drop sales here.
🥛 Merch: Merch has arrived. Hoodies are 10/10. You can still order on our website.
Elan and Kiki in the Lactose Tolerant Hoodies
😋 Yogurt inspo: We love hearing how you all eat Beny. This week, Kiki made an Earl Grey Yogurt Loaf, swapped the veggie oil for olive oil, and it was a hit with the fam!
🍽️ Events: We’re partnering with Bazaar NYC (South Asian supper club in Brooklyn) early January. The menu just dropped, check it out (hint: there will be lots of Beny involved).
Beny x Bazaar Supper Club Menu
🎙️ Interview: We did an interview with Changemakers - here’s a 10s clip with a snippet of our story.
⚙️ Production: Today we toured a yogurt manufacturing plant so we can ramp up production for 2025. We’re looking for an awesome partner who can help us fulfill the mission of Beny, if you know anyone in the yogurt space let us know!
Elan and Jon Peaking Inside a Fermentation Vat
Happy holidays - see you all in 2025!
Elan and Kiki
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